Every part of eMarketMessenger has been built to meet those two requirements: simple and powerful. Our goal is to deliver a system which can meet all of your e-mail marketing needs without taking away valuable time. Here are some of the features and benefits from our "simple yet powerful" system.
It all starts on the homepage. From here you can start new campaigns, create new messages, manage your address book or take a look at how your latest campaigns are doing. With simplicity comes choice; no need to click through required pages just to see basic information about your campaigns.
eMarketMessenger provides a simple to use interface for e-mail list management. Create, merge, search and manage multiple lists. eMarketMessenger's Address Book is powerful and flexible, allowing you to segment your e-mails by demographic values or even create your own segments. Want to e-mail customers in a single state or country? Do you want to segment your list by a specific product or group? The Address Book provides a simple way to do it all. There are no limits to what you can do, it all depends on how much information you save into the system. If you have information that you can use to segment your e-mails, eMarketMessenger will make it easy.
eMarketMessenger has a robust unsubscribe system built-in. No compliance headaches to worry about. Once a recipient unsubscribes from a message they'll remain unsubscribed until they request to be added back-in. That means that there is no need to worry about removing unsubscribed e-mail addresses from lists. If you upload or add an unsubscribed e-mail to a list, it will automatically be stripped out before the message is sent.
A key differentiator of eMarketMessenger is its bounce management system. To put it simply, it is all automated. There is no need to keep track of hard bounces and soft bounces. No need to export and import lists just to make sure you capture them all. With eMarketMessenger bounced e-mails are automatically removed after they bounce a specific number of times. That means you don't have to pay for e-mails that you know won't be delivered. For example, if the bounce threshold is 4 and john.smith@abc.com bounces 4 times then that contact will automatically be stripped from any list before sending out additional messages. You can always add someone back-in or reset the threshold.