eMarketMessenger is a campaign based e-mail system. That means that all messages are grouped in campaigns and campaigns are managed separately form one another. This style follows a tried and true marketing strategy that has existed for decades and allows users to focus their marketing targeting efforts on specific groups or demographics. Campaigns allow users to group their messages into specific categories and are core to the way in which eMarketMessenger presents reports. They are akin to the desktop folder structure used by most modern day computer operating systems.
Whether you plan on sending out e-mails for yourself, a small company, a corporation or hundreds of individual clients, eMarketMessenger will let you keep it all organized and simplified. The system will even show you a breakdown of the messages sent for a campaign in a given month and present the cost. That way, users can quickly review the ROI on a campaign-by-campaign basis and make quick adjustments. Want to know why a certain campaign costs less but returns more? Just look at the campaign report.